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(overview)
High-level brand film for a sustainability initiative, partnered with one of the Middle East's most influential Fortune 500 companies, to craft a dream-like film about rediscovering the magic of nature, and experiencing it for the very first time.
(info)
The Challenge
The Challenge
Communicate national-level biodiversity policy in a way that could engage audiences beyond institutional messaging, balancing authority with emotional resonance.
Communicate national-level biodiversity policy in a way that could engage audiences beyond institutional messaging, balancing authority with emotional resonance.
Strategic Approach
Strategic Approach
Defined a narrative approach that blended policy with wonder-led storytelling, using human perspective and visual metaphor to make abstract environmental themes tangible and compelling.
Defined a narrative approach that blended policy with wonder-led storytelling, using human perspective and visual metaphor to make abstract environmental themes tangible and compelling.
Creative Expression
Creative Expression
Directed a dreamlike brand film combining cinematic imagery with first-person narrative structure, designed to elevate messaging beyond traditional branded communication.
Directed a dreamlike brand film combining cinematic imagery with first-person narrative structure, designed to elevate messaging beyond traditional branded communication.
Impact
Impact
Delivered a distinctive, emotionally engaging piece that expanded the reach and resonance of a complex sustainability initiative, deepening brand engagement and providing an ATL uplift.
Delivered a distinctive, emotionally engaging piece that expanded the reach and resonance of a complex sustainability initiative, deepening brand engagement and providing an ATL uplift.
CATEGORY
CATEGORY
STRATEGY / CAMPAIGN
STRATEGY / CAMPAIGN
ROLE
ROLE
Creative Director, Writer, Director
Creative Director, Writer, Director
Credits
Credits
Credits
Client:
Client:
Fortune 500 Multinational
Agency:
Agency:
MGM
Creative Director:
Creative Director:
Aaron Bensaude
Writer:
Writer:
Aaron Bensaude
Director:
Director:
Aaron Bensaude
Producer:
Producer:
Danielle Clark, Halima Sabir
Cinematographer:
Cinematographer:
John Seddon
Production Designer:
Production Designer:
Costume Designer:
Costume Designer:
Editor:
Editor:
Nick Christie
Composer:
Composer:
Sound Designer:
Sound Designer:
VFX Supervisor:
VFX Supervisor:
Cast:
Cast:
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