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(overview)
Mounting daily pressures, from the alarm clock to dreaded Teams messages feature in this stylised PSA-style mental health campaign for a national utility company.
(info)
The Challenge
The Challenge
Address growing mental health pressures in the workplace through a public-facing PSA, encouraging employees to recognise and manage everyday stress before it becomes overwhelming.
Address growing mental health pressures in the workplace through a public-facing PSA, encouraging employees to recognise and manage everyday stress before it becomes overwhelming.
Strategic Approach
Strategic Approach
Developed a narrative concept that externalised internal pressure, transforming invisible stress into a shared, visual experience. Positioned wellbeing as a continuous, holistic practice rather than a reactive solution.m
Developed a narrative concept that externalised internal pressure, transforming invisible stress into a shared, visual experience. Positioned wellbeing as a continuous, holistic practice rather than a reactive solution.m
Creative Expression
Creative Expression
Created a stylised animated film following two workers as they descend into a surreal nether world shaped by their daily stresses, from alarm clocks to relentless digital notifications, before finding a path back through small, human moments of balance and connection.
Created a stylised animated film following two workers as they descend into a surreal nether world shaped by their daily stresses, from alarm clocks to relentless digital notifications, before finding a path back through small, human moments of balance and connection.
Impact
Impact
Delivered an accessible and emotionally resonant PSA that reframed mental wellbeing as part of everyday life, encouraging reflection and supporting a more open, proactive approach to workplace mental health.
Delivered an accessible and emotionally resonant PSA that reframed mental wellbeing as part of everyday life, encouraging reflection and supporting a more open, proactive approach to workplace mental health.
CATEGORY
CATEGORY
CAMPAIGN CREATIVE
CAMPAIGN CREATIVE
ROLE
ROLE
Creative Director, Writer, Co-Director
Creative Director, Writer, Co-Director
Credits
Credits
Credits
Client:
Client:
National Utility Company
Agency:
Agency:
MGM
Creative Director:
Creative Director:
Aaron Bensaude
Writer:
Writer:
Aaron Bensaude
Director:
Director:
Aaron Bensaude, Alex Joseph
Producer:
Producer:
Nikol Grigorova
Cinematographer:
Cinematographer:
Production Designer:
Production Designer:
Costume Designer:
Costume Designer:
Editor:
Editor:
Composer:
Composer:
Sound Designer:
Sound Designer:
Ruth Rainey
VFX Supervisor:
VFX Supervisor:
Cast:
Cast:
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