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(overview)
ATL campaign, OOH & brand narrative reset bringing emotion-first storytelling to providing energy security for the developing world.
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The Challenge
The Challenge
Reposition a newly IPO’d energy company from infrastructure-led messaging to a more human, emotionally engaging brand, while maintaining credibility in a complex sector.
Reposition a newly IPO’d energy company from infrastructure-led messaging to a more human, emotionally engaging brand, while maintaining credibility in a complex sector.
Strategic Approach
Strategic Approach
Developed a narrative framework that reframed large-scale energy infrastructure through a human lens, connecting technical capability to real-world impact and global relevance.
Developed a narrative framework that reframed large-scale energy infrastructure through a human lens, connecting technical capability to real-world impact and global relevance.
Creative Expression
Creative Expression
Led a documentary-meets-advert campaign across ATL and OOH, directing content that balanced cinematic storytelling with clarity of message and brand positioning.
Led a documentary-meets-advert campaign across ATL and OOH, directing content that balanced cinematic storytelling with clarity of message and brand positioning.
Impact
Impact
Created a more accessible and emotionally resonant brand narrative, supporting relaunch communications and strengthening stakeholder engagement.
Created a more accessible and emotionally resonant brand narrative, supporting relaunch communications and strengthening stakeholder engagement.
CATEGORY
CATEGORY
STRATEGY / BRAND VOICE / CAMPAIGN
STRATEGY / BRAND VOICE / CAMPAIGN
ROLE
ROLE
Creative Director, Writer, Director
Creative Director, Writer, Director
Credits
Credits
Credits
Client:
Client:
Excelerate
Agency:
Agency:
MGM
Creative Director:
Creative Director:
Aaron Bensaude
Writer:
Writer:
Aaron Bensaude
Director:
Director:
Aaron Bensaude
Producer:
Producer:
Kristina Toffi, Nikol Grigorova
Cinematographer:
Cinematographer:
JP Lewis, Janice D'Avila
Production Designer:
Production Designer:
Costume Designer:
Costume Designer:
Editor:
Editor:
Nick Christie
Composer:
Composer:
Sound Designer:
Sound Designer:
VFX Supervisor:
VFX Supervisor:
Cast:
Cast:
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